Bloomberg: Die-Hard Gold Enthusiasts Hold Their Nerve Despite Plunging Prices

Gold’s long-term story hasn’t changed, even as prices reach new highs.

COO & Senior PM Jerry Prior recently told Sybilla Gross at Bloomberg that the long-term drivers for gold are “firmly in place,” with prices likely to trade in a tight range and buying to return on haven demand.

For long-term allocators, that perspective matters. A disciplined approach often captures more durable gains than chasing short-term swings.

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